Mass Merchandisers Small Retailers free essay sample

Examines relationship, competition, pricing, market sharing, advertising in theory examples (supermarket/natural food store, computer industry). The purpose of this research paper is to provide an analysis of the interaction between mass merchandisers and small independent retailers and to investigate the nature of the impact depending on the type of industry that these organizations are involved in. In many instances, independent retailers have often pioneered an industry only to have the mass merchandisers seize the market after many years of hard work by the small entrepreneur. Companies such as Blockbuster Video, Home Depot, Staples, and Walmart are prime examples of this phenomenon. Issues such as the ability of the small retailer to adapt, the ethics of the competition, the economies of scale of the competitors, and the nature of the market or the product all become relevant when investigating the interaction between two seemingly adversarial types of organizations.