On Golden Pond Essay

Mark Rydell’s â€Å"On Golden Pond† is a drama that emphasizes the stages people of various ages endures. Utilizing Erik Erikson’s Psychosocial Stages as learned in Dr. Malone’s class, each of the main characters can be placed within a stage and their age-related crises analyzed. As this film is a drama, it was relatable to the audience, prompting personal reactions as well as implementing life examples of some of the theories studied in Malone’s class. Perhaps the most significant character, Norman Thayer is a force to be reckoned with. A grumpy old miser, Norman may appear at times to not fully be capable of taking care of himself; however, he is still very sharp. Norman demonstrates Erikson’s last stage, termed Late Adulthood, which features the issue of integrity versus despair. A person in late adulthood is much more concerned with his long-term future, death, than someone in a younger life stage. Early in the film Ethel remarks that death is all Norman thinks about, to which Norman responds, death is the most fascinating thing he has to think about. Besides looking into the future and comprehending death, a person in late adulthood, looks back upon his life and if he is satisfied with his life, past and presently, he feels a sense of integrity. However, if the person is dissatisfied with his life he is in a crisis of despair. It is obvious Norman is not satisfied with his life when he begins to browse the newspapers in search of a job. Norman often appears mad at everyone around him, but this anger is really directed at himself. For example, in the fire scene, Norman yells at Billy but really Norman is mad at himself. Ethel points o ut to Billy that Norman yells to â€Å"remind himself he still can†. Norman feels powerless as his aged body betrays him. Although Norman was smart alek and grumpy throughout the movie, he was much more pleasant after bonding with Billy. Billy was a much needed remedy to Norman’s despair. Being around such a carefree yet, tenacious adolescent had a very positive influence on Norman. Instead of sitting around thinking about the inconveniences of being older, Norman is sharing hobbies and various things with Billy. This sharing completes the generativity versus stagnation crisis. Norman is giving back by connecting with Billy; therefore, Norman feels accomplished. Norman realizes there are still things he can do before he dies. The turning point in Norman’s crisis is when he and Billy release Walter the fish, explaining they figured â€Å"if he has lived this long, he deserves to keep living†. This comment says a lot  about how Norman is coping with getting older. Norman reminds me of several people combined, but there is someone in particular that Norman reminds me of. His grumpiness and smart remarks remind me of my own maternal grandfather. My grandfather actually just reached late adulthood s o I guess there is still a chance that he could face an issue of despair. He has not had to deal with the issue of despair I believe because he still works. He owns a dairy and he still runs it. My grandfather like Norman wants to keep working, and unlike Norman he still has the chance to. My grandfather is fourteen years younger than Norman and I believe that their physical differences are because of this. It will be interesting to see how capable my grandfather is at eighty years old. Norman also reminds me of my paternal grandmother because she like Norman can be pessimistic about the future. I realize now after this class that she is not trying to be negative. Rather, she is just trying to be realistic and remind herself and us that we should value this time we still have together. Lately she has been babysitting my younger cousins more often and this has had a very positive effect. No one likes to sit around and feel as if they do not have a purpose so tasks and hobbies appear to be important in late adulthood. Watching Norman suffer was also hard to bear because he reminds me of my grandfather and others. In high school, I worked as a waitress in a cafà © and several of my customer were people in late adulthood and these are the people Norman also reminds me of. As beautiful as life is, it can be hard to watch someone get older. When our bodies do not work the way they used to, people feel betrayed. I grew very close to some of my customers and when one of them was sent to a retirement home so he could be cared for it was very sad. However, now thinking about this was the best decision to make. Ethel Thayer also is in Erikson’s psychosocial stage Late Adulthood, dealing with the crisis of integrity versus despair. Unlike Norman, Ethel is very satisfied with her life and what the audience sees is a woman of integrity. For sometime I thought Ethel might still be in the stage of middle adulthood, but instead I think she is just a very well-adjusted older woman. Ethel likes nothing more to be outside collecting strawberries or watching the loons. Ethel makes strong attempts to ensure her loved ones are satisfied with their own lives. She has a hard time understanding why Norman and Chelsea cannot be as satisfied and reprimands both of them. In a  dramatic confrontation, Ethel points out to Chelsea that regretting childhood events â€Å"doesn’t have to ruin your life†. Although she may not be as grumpy as her husband, Ethel worries about death jut as he does. Following Norman’s heat att ack, both Norman and Ethel realize they have precious time left together. Ethel reminds me very much so of my maternal grandmother. Even Ethel and Norman’s relationship resembles my maternal grandparents’. After watching this movie, I feel that I appreciate my grandmother more, and I hope to make more time to visit with her. Similar to Ethel wanting to visit with Chelsea and Billy, my grandmother would love to see me more. Sometimes my grandmother tries to give me advice that I do not want. Now I realize I should at least give her the courtesy of listening because who knows, one day I might find her advice relevant. Billy demonstrates the stage of adolescence. He faces a crisis of identity versus confusion. As Billy nears adulthood, he is finding himself; being a child of divorce, he could possibly have a harder time doing so. In this stage, Billy is discovering his values and his place in society. Having strong role models like the Thayers can only have a positive influence. In the film Billy wants to learn from Ethel and Norman, but he also wants his independence. Billy expresses his independence when he takes the boat for a joy ride. Norman trusting Billy to navigate Purgatory Cove gives Billy the confidence boost that a person in the identity versus confusion crisis needs. Billy also seems to have issues with feeling wanted. When he realizes that his father is taken off to Europe, Billy feels abandoned and assumes the Thayers do not want to have him around. It surprises him to realize that they do want him around. This is another boost for his confidence. Billy reminds me of my younger brother who recently turned sixteen. My brother tries very hard to act like the men in my family, which consists of: my father, my uncles and my maternal grandfather. All of the men in my family are hard workers and self-reliant. As my brother finds his own identity I feel confident I will like who he becomes because he has such great role models. Chelsea, like many of the characters in the film is not satisfied with her life. Age wise, she is in the Mid Adulthood stage, but she is still dealing with the crises of adolescence. In a confession to Ethel, Chelsea says that being at Golden Pond is like being a teenager all over again. Since Chelsea did not have a good relationship with her father Norman, she  has a hard time knowing who she wanted to be. Chelsea resolves this by marrying Bill who is not confused about his identity and also by talking to Norman. Chelsea reminds me a lot of myself. When I’m away at college, I’m very sure of myself, but when I visit back home at times I have a difficult time getting along with my father. I often want to change my father and his actions. My grandmother who reminds me of Ethel tells me that part of growing up is realizing who people are and loving them anyways. This realization helps, but my and my father’s relationship is still a work in progress. Despite being filmed in 1981, watching â€Å"On Golden Pond† was an enjoyable experience. I loved Norman’s humor and the relationships reminded me of those in my own personal life. Each of the characters reminded me of at least one person significant in my life. The movie highlighted the fact that these theories covered in Malone’s class are indeed very much realistic. Also the film made these theories relatable, producing a greater understanding. The movie opened my eyes and helped me understand those people who I hold close. It also made me realize that I need to work on my relationship with my parents. Using this new-found understanding, I can work on how I interact with people therefore, strengthening my relationships.

Van West

Melvin Bahrain CCC Professor G 03/14/2013 Case 1 1. What are the underlying cultural issues contributing to the problems? In this case the cultural issue is that Van West didn’t speak Spanish that well. Gonzalez actually spoke a little bit of English, so they could communicate. However, if Van west would speak better Spanish, then it might have solve a lot of problems even quicker. Furthermore, both Hernandez and Van West grew up differently so they had different visions of approaching problems with workers, and production issues.Van West was looking for solutions with enthusiasm, while the other thought that everything will solve by itself. 2. What should Van West have done when he first came to Mexico? In my opinion everything what he did went pretty well beside one thing. He shouldn’t let Hernandez take care of things while he was getting comfortable. I think he should start looking out for the problems right away to solve them a bit earlier. Hernandez is the person who said that the place where they both work does not have that performance that Van West got used to back in Taipei.Also, when he heard about the strike possibility he should act immediately to try to prevent it. It is also a culture issue, some people need some time to adjust to place and they work better, but some of them can start hard work right away. 3. How should Van West deal with Hernandez? Address the role of the boss in Mexican culture. Address the relationship between superiors and subordinates. I think that Van West should be more assertive towards Hernandez. They became friends, which affected the workplace.I think that Van West was just too nice about Hernandez, and he couldn’t tell him what was wrong or what was right. Van West should have more attitude of a boss while he was talking to Hernandez in a business place. Of course it is hard to act like a boss toward friend, but lets face the reality. It is work, and one has to be professional in what one does for living. Otherwise you can lose a job. Subordinate Hernandez was playing smart because obviously no one likes to get orders from other people so he became friends with Van West to have him on his side.Van West supposed to bring his problem solving, and enthusiasm for work to Hernandez’s life. 4. How can Van West deal with the labor issue? How does this relate to attitudes toward change, the relationship between the individual and the group, and hierarchy? Van West should be the person who would show more interest in the issues that occur inside the company. He probably would have to organize meetings between workers, and workout some even solutions for everybody. It is hard to make everyone happy at the same time, but there is always a chance that all of them would agree on something.Van West figured out that there were some issues between Gonzales and Hernandez. He decided to solve problems by going to see production issues by himself without Hernandez. Gonzales was the one who helped him se the clear vision of what is going on. This was a good move from Van West side because he got a little bit friendly with Gonzales who helped him find problems inside the company. The meeting that Van West made in the end of the case was a great choice because he is going to have all of the workers in one place so it will be easier to find out problems that may delay orders.

Effect of Alcohol on Family Conflict

Owing to its legality, many individuals engage in alcohol consumption. A growing body of evidence indicates that alcohol is the widely used drug among the various populations. Evidence also indicate that there are many health risks associated with alcohol consumptions.Many families have one or two members who have problems associated with alcohol use. Alcohol has many social, psychological and economic consequences that are not desirable and as such, often leads to conflict. However, it has been suggested that marital, family or workplace conflicts leads an individual to drink.There are also suggestions that marital, family of workplace conflicts are consequences of abusive drinking. All these suggestions hold some truth as alcoholism is associated with various problems while on the other hand; various problems are associated with alcoholism. These problems, such as marital, workplace and conflicts can be risk factors for the problem of drinking. However, they can also be conceptuali zed as consequences of alcohol use.The conceptualizations of these problems as emerging as a result of alcohol use is important in designing intervention strategies and policies that reduce the negative effects of alcohol use. The aim of this paper is to look at the social consequences of alcohol use, specifically with regard to conflict.The social consequences of alcohol use can be categorized into those that leads to changes in social interactions with others and those that leads to the changes in an individual's social position or life chances.One of the major factors that influence the consequences of alcohol consumption is the quantity consumed. Many psychosocial consequences are associated with episodes of acute intoxication or prolonged dependency symptoms that accompany alcoholism (Hauge and Ingens-Jensen 1986). For instance, family violence is often associated with episodes of intoxication.The proximal biological and psychological consequences of the consumption of alcohol that are relevant to the analysis of the social consequences are the chronic and acute effects of alcohol on an individual's physiological processes and the effects of alcohol on memory, cognition and mood.An individual's ability to interact with other people may be seriously incapacitated by dependence symptoms and acute changes in the thinking process and mood. This may also impair an individual's performance in their roles. Beyond this, alcohol may lead to aggressive behavior resulting in direct social conflicts.There are some mediating factors which determine the degree to which consumption may result in particular biological and psychological consequences. Among them are the expectations about the effects of alcohol, alcohol metabolism, gender and other biologic vulnerabilities or resilience (Kreitman 1992).The majority of these factors are not mutable. The expectancies about the possible effects of alcohol consumption play an important role in the degree and patterns of consum ption. These however may be subject to educational interventions. The consequences of alcohol consumption are largely influenced by the social context where the drinking takes place.According to Herd (1984), social context encompasses the social or ethnic group norm that defines relevant and irrelevant occasions for and the level of drinking. For instance, alcohol intake in communities practicing abstention may result in immediate negative consequences for social interactions and hence threaten an individual's social position in the community.As such, he will be in conflict with the rest of the community members owing to his decision to contradict the norms of the community. This is often the case since not many communities encourage drinking. By contrast, heavy drinking may be encouraged in some social groups and ethnic communities where alcohol consumption is valued and expected.The effects of alcohol use in particular social contexts such as at home may lie on the negative conseq uences of use in unre4lated contexts such as work. Alcohol consumption may or may not be considered as problematic by spouses depending on whether it affects job performance or maintenance of the functions of the household.

The Indian Firm CMYK Health Boutiques Research Paper

The Indian Firm CMYK Health Boutiques - Research Paper Example The Four Fountains Spa is a unique concept in the wellness industry and aims at offering a quality spa experience at affordable prices. It is currently located only at the city of Pune, India, with two centres there and is aiming to set up day spas in the top 20 towns of the country. The spa has body polishes, body wraps, facials and many other packages for men and women. In world therapies, they have the Swedish Therapy which is a deep tissue massage that uses firm but gentle pressure and is known to relax, improve circulation, ease muscle aches and tension. They even have the Harmonizing aromatherapy which is essentially done with natural oils from flowers, herbs, leaves and fruits. From the Far East, there is the Thai Meridian Therapy which is not an oil massage but takes into consideration Marma (energy) points. They also have thirty-minute massages like comforting foot reflexology and back therapy to eliminate pain in those areas. In Indian therapies, they have the Abhyangam, wh ich involves the application of herbal oils using soft and gentle strokes in the downward direction. Also, there is Shirodhara, where warm herbal oil is gently poured on the forehead. This is said to help in curing fatigue, mental exhaustion, anxiety, insomnia, headache and nervousness. They also have various facials, body polishes and body wraps (body polish plus body mask). Their special package for men is interestingly called Gentleman’s Retreat. Similarly, the one for the women is called Ladies Day Out.

The Discovery and conquest of the Americas Essay

The Discovery and conquest of the Americas - Essay Example Diaz’s account is written very much in hindsight, at the end of his life. As well as describing what happened , it can also be taken as a biography of Herman Cortes, the leader of the Conquistadors, appointed by the Emperor and Queen of Spain, to conquer new lands, bring back riches, but also to introduce the Christian religion to new peoples. Diaz admired Cortes, but also felt free to state his faults , Cortez having died in 1546, whereas Diaz lived until 1585. He describes his book as being a true account. He would have been aware of other accounts already written and wants to set matters straight. Naturally the conquered people had a rather different point of view, one which Leon-Portillo claims is usually ignored. For this reason he includes accounts from the Aztecs, some written only seven years after the arrival of the Spaniards, and in their own languages. He includes descriptions of terrible slaughter, presumably carried out in the names of the Spanish rulers and for the sake of the Christian religion. This wasn’t war – those celebrating a fiesta were killed from behind for instance ( Leon-Potillo, 1971, page II-321). Cortes’ letters are written to inform the queen of Spain Dona Juana, and her son, the Emperor Charles V, what was going on. They are therefore written in quite formal language, flattering the royals, more so than the other texts considered ( Cortes, 1519, the first letter , page 3), but also from the point of view that the doesn’t know exactly what they already know from other sources. He states his aim as letting them know about the new discoveries, the land, the people, the religious life and local customs. To this he adds the important rider that he also wants to explain how the royals and Spain might benefit from what has been discovered ( Cortes, 1519, pages 3 and 4). His descriptions are rather mixed in that he states that the Spaniards were well received, and then , in the same paragraph, describes how the natives had killed many Spaniards. Also in the letter he informs his sponsors of the actions of others , as of Velazquez, who , in some cases , was acting with out permission, so he is covering himself. The letters were written over a period of several years, and so each one covers a considerable period of time, looking back in some instances over two years, but they are the nearest we are likely to find in that time to topical news reporting, even if biased in its outlook. Also included by Cortes are descriptions of how natives were required to accept the Catholic religion. He justifies his actions by saying that the natives were to be seen as were the people of Jericho in the book

Save our city Essay Example | Topics and Well Written Essays - 500 words

Save our city - Essay Example However, with continuous human interference with Venetian ecology, the city is now more prone to floods from high-rise tides. The utilization of mudflats for construction and diversion of rivers and other similar actions have disturbed the ecological balance of Venice with the Arabian Sea. This is the main reason for Venice getting floods during high tides and heavy rains. (Nosengo). It is the Italian name of the engineering solution for saving Venice. Italian Prime Minister Silvio Berlusconi initiated this costly project and declared the working on it in December 2001. The project cost is around USD 2.6 billion and it is scheduled to complete in 2011, with the construction of hollow gates starting in 2006.The project being an engineering solution to save Venice from floods involves construction of 78 hollow metal gates, having the height of 20m with thickness of 5m. The placement of these gates is at three main inlets of this lagoon. (Nosengo). Many environmentalists have shown concerns about the project as they feel that even a few hours of closure of gates can cause tremendous disturbance to the ecosystem of this lagoon. Politicians have expressed fears that money meant for this project will be diverted elsewhere in the city. Deputy Mayor of Venice, Gianfranco Bettin has been the most forthright in his criticism of MOSE, saying that it is â€Å"expensive, hazardous and probably useless†. (Nosengo). The strong criticism to the technical feasibility of MOSE is from Paolo Antonio, who was born in Venice and works with Laboratory of Physical Geography in Meudon, France. His main concern relates to MOSE being developed keeping in mind the 1966 major floods, which are unlikely to occur for another 165 years. He says the project cannot offer result-oriented solution for smaller floods. His other concern relates to the rapid rise in water levels during the closure of gates. However, supporters of MOSE argue that 1966 can

The Effect of Article on the Economy Toulouse Dissertation

The Effect of Article on the Economy Toulouse - Dissertation Example Toulouse, the capital city of the region of Midi-Pyrà ©nà ©es in France, is situated on the Garonne River side, in a plain midway between the Atlantic sea and the Mediterranean Sea. It is at present the fourth biggest city in France. Its international airport is just an hour away from Madrid, a one hour away from Paris and almost one hour and twenty minutes away from London. Airbus has done its best in increasing worldwide marketplace share for airplanes â€Å"Aviation industry is an essential part of the Toulouse economy (Toulouse is the home city of Airbus Industries) but is by no means the only high tech industry located there. The city has become Europe's leading space centre with CNES (French Space Agency), Matra Marconi Space, Alcatel Space Industry and Spot Image among others, all with their head offices around Toulouse† (13th Annual Computer Security Incident Handling Conference 2001). Toulouse has turned out to be a one of the center of spaceflight and aviation t in the past 20 years. In addition to 35,000 city dwellers 400,000 people from other part of the globe work in space industries or civil aviation; EADS/ Airbus is one of the largest employers in the area. This particular metropolis has remained comparatively unchanged in spite of the economic boom. Airbus provides tours with excellent services and facilities; and the tour for about 60 minutes consists of a guide who inform the background of the corporation; the screening of a historical / promotional video, and one can also observe the A380 production line. Airbus played a leading function in guaranteeing the sector elaborate communication and a common position on its various environmental impacts, on the foundation of scientific proof, and on the social and economic advantages it generates. The aim of the study is to identify how airbus has affected the economy of Toulouse since its inception in 1970. Due to the economic effect the industry has brought on Toulouse, this particular city has grown. The main reason for the city having grown is the a result of the aerospace industry, which has had a direct effect on the city of Airbus. Background of the Study: Airbus is a one of the leading aircraft and its producers have clients who focus on profitable know-how, technical leadership, and manufacturing competence which have added to its accomplishments in the industry. It was launched in 1970 as a European grouping of German, French, and later, UK, and Spanish business establishments. Air transport facility plays a key function in the economic growth and social development by addressing the rising demand for worldwide mobility. The advantages of air travel facility are becoming more available, more affordable and more significant to citizens from every economic environment and from every part of the world. The production of airbus is a clever move on the part of the top ranking Europe n ations, to complete with the operations of the US Being. Airbus is a configuration of smaller organizations combined into one large unit. The states that are the main players in Airbus are United Kingdom, Germany, France, and Spain. In recent times, airbus has done very well in increasing worldwide marketplace share for airplanes. Airbus is repeatedly trying to increase its market share by trying to reach out to new emerging marketplaces. These new marketplaces like India and China will play a big position in the future for airbus and boeing. Main industries of Toulouse are electronics, aeronautics, biotechnology, and space and information technology. Toulouse hosts the head office of the Airbus and assembly-lines of various airbuses such as A380, A340, A330 and A320. The others (A380, A32, A319 and A318’s interior furnishing) are in the state of Germany, Hamburg. Airbus intends to reposition Toulouse A 320’s bind assembling location to Hamburg, with A350 and A380 manu facture going in the opposite way, as a division of its Power8 Organization Plan initiated by its ex-CEO Christian Streiff. With the

Wireless fan LLD Essay Example | Topics and Well Written Essays - 1500 words

Wireless fan LLD - Essay Example This document will also document the hardware and software which will be employed. In this document, the researcher will discuss all the components that will be on the board as well as the software of the microcontroller. The heart of the analysis will be dependent upon the IR remote Controller that involves a transmitter and a receiver circuit operation based on using infrared red rays as a medium of a wireless communication. As such, the device is used for all sorts of electronic devices like televisions air conditioners. The document is intended to capture and convey the significant design decisions which have been made in preparation for the development of the system being discussed in this document. The first process of the system will be the starter mechanism that is made available to the user via the buttons. When the button is pressed, the signal leads up the wire to the PIC. Once there, it is then translated via the logical inputs and given to the microchip unit through the diodes. This output signal is served to the IR LED’s through the current limitation resistors; where the electrical signal is changed to an optical signal. At this point, the motor will start. There are three additional switches which are designed to alternate between fan speeds. The microcontroller is a device that connects to the computer PC. It is incorporated into the electronic board and contains a memory, processor core, and a programmable input/output. This is therefore used to program the PIC of the remote and the receiver by use of the assembly language. The IR Receiver is to receive the infrared (IR). IR receiver detects infrared light that is being projected from the transmitter. By using an infrared signal to maintain a charged capacitor, this in turn keeps the run relay ready. The motor itself is the machine that converts electrical energy into mechanical ability to complete the work; for instance, the electric motors used to run

What defines developmental apraxia of speech How and why does it Essay - 1

What defines developmental apraxia of speech How and why does it differ from acquired apraxia of speech - Essay Example Given the nature of this disorder, it is difficult to define it. Guyette and Diedrich doubt it is possible to define DAS in the normal sense as â€Å"there is little reported agreement on which symptoms the behaviors are important in the diagnosis of this disorder. Second, there is paucity of data to support claims even when agreement is found† (as cited in Bishop & Rosenbloom, 1987, p. 30). This view notwithstanding, various definitions have been propounded for DAS. Hegde (2001) states that it is a â€Å"disorder in children characterized by sensorimotor problems in positioning and sequentially moving muscles for the volitional production of speech, associated with prosodic problems† (p. 184). Caruso and Strand (1999), state that most definitions of developmental apraxia of speech â€Å"focus on the inability or difficulty with the ability to perform purposeful voluntary movements for speech, in the absence of paralysis or weakness of the speech musculature† (p. 14). Despite lack of evidence and consensus regarding the symptoms and characteristic features of DAS, certain diagnostic symptoms have generally been agreed upon. â€Å"These comprise a high number of consonant errors, especially substitution in place of articulation, inconsistency in repeated productions, difficulty in sequencing phonemes, especially in diadochokinetic tasks (/pataka/), groping, and resistance to therapy† (Nijland & Maassen, 2005, p. 138). Other diagnostic criteria include errors in articulation, use of vowels, lack of comprehensive skills, faulty sequencing and rhythm of speech. However it cannot be said with any degree of certainty that these symptoms are exclusive to DAS. Shriberg, Aram and Kwiatkowski (1997b) attempted to find one diagnostic marker that was exclusive to DAS and that served to differentiate it from children with delayed speech and found â€Å"inappropriate stress the only characteristic significantly differentiating the two

English Imperialism and Representations Essay Example for Free

English Imperialism and Representations Essay In William Shakespeare’s The Tempest Prospero, an exiled Naples duke, and his daughter, Miranda, are marooned on a remote island with the lone indigenous[1] inhabitant, a beast man named Caliban. Through his sorcery Prospero is able to enslave Caliban, the indigene, who toils for the benefit of Prospero and Miranda, the usurping colonial powers. While it is unclear if Shakespeare intended The Tempest to mirror English imperialism during the late 16th and 17th century, there are many congruencies between events in the play and events around the time of the play’s first performance in 1611. To begin with, in order to analyze these congruencies a brief overview of England’s New World[2] exploration and colonization is necessary. Next, Gonzalo’s interest in the island and his â€Å"plantation† scheme illustrate the English imperial yearning for the New World. In addition, the first exchange between Caliban and Prospero encapsulate the conflicts of indigenous people and the colonizers in an imperial relationship. Finally, the question remains if Caliban represents specifically Native Americans or broadly represents subjugated indigenous people by English colonization. Shakespeare’s The Tempest metaphorically represents English imperialism and encapsulates English sentiments towards the New World during the time of its cultural production. During the life of Shakespeare, especially around the time of the first performance of The Tempest, Europe engaged in imperialistic activities throughout the New World. In addition, during Shakespeare’s lifetime, England’s imperialistic activities would play a larger role in the country’s interests and developments. In Alden T. Vaughan article â€Å"People of Wonder: England Encounters the New World’s Native,† Vaughan describes how English perceptions of the Native Americans developed over the course of the 16th century. The English, while interested in the New World, did not play an active role in its initial exploration: â€Å"English people in the Tudor era lagged noticeably behind other Europeans in learning about the Americas. For nearly a century, English interest in the New World was surprisingly tangential, more a matter of curiosity than of conquest and based primarily on foreign rather than on English observation† (Vaughan, â€Å"People,† 13). For a majority of the 16th century the English received second hand accounts (writings and illustrations) of the New World. However, the English did make limited forays into developing first hand knowledge of the New World. Vaughan states, â€Å"The first document contact between the English and the Indians occurred in about 1502, when Sebastian Cabot†¦brought back [three men taken from Newfoundland]† (â€Å"People,† 14), but he continues, â€Å"Not until 1530, apparently, were other Indians brought to England, and not until 1553 did an English publisher issue a book with appreciable attention to America’s inhabitants† (â€Å"People,† 14). While slow to capitalize on exploring and colonizing the New World, the English â€Å"[became] actively involved in the exploration and conquest of the [Americas] and its peoples. Thereafter, England’s image of American natives reflected uniquely English experiences and expectations† (Vaughan, â€Å"People,† 13). One of the significant imperialist ventures around the time Shakespeare wrote The Tempest was the Jamestown colony. The English founded Jamestown in 1607, four years prior to the first performance of The Tempest. While a contemporary critic can only speculate the extent which the New World tantalized and influenced the English during this time, it must have had some sway on the popular imagination of English society, including Shakespeare’s. In The Tempest, the character Gonzalo demonstrates an interest with the pristine island setting that represents English imperial yearnings. After being shipwrecked on the island, Gonzalo first notices the natural beauty of the island. He exclaims, â€Å"How lush and lusty the grass looks! How green! † (2. 1. 53). From his initial observation of the health of the island, Gonzalo’s interest in the island soon becomes opportunistic: â€Å"Had I plantation of this isle, my lord –† (2. 1. 140). When Gonzalo says â€Å"plantation,† he means colonization. Gonzalo initial admiration for the island transforms into a scheme to start a colony; he envisions his colony as the antithesis of industry, a utopic society of idleness. Gonzalo describes his â€Å"plantation† in the following manner: â€Å"I’ the common wealth I would by contraries Execute all things; for no kind of traffic, Would I admit; no name of magistrate, Letter should not be known; riches, poverty, And use of service, none; contract, succession, Bourn, bound of land, tilth, vineyard, none; No use of metal, corn, or wine, or oil; No occupations; all men idle, all, And women too, but innocent and pure; No sovereignty—† (2. 1. 144-52) In Gonzalo’s colony people just lie around with no one telling them what to do; in addition, the women all stay virgins. Gonzalo’s companions quickly point out the impossibility of his Eden-like scenario. Sebastian indicates, â€Å"Yet [Gonzalo] would be king on [the island]† (2. 1. 153) to which Antonio adds, â€Å"The latter end of his commonwealth forgets the beginning† (2. 1. 154). From the comments by Sebastian and Antonio, it is clear Gonzalo’s scheme is not practical, but certainly Gonzalo’s sentiment must have appealed idealistically to English and Europeans tired of the social turmoil in the Old World. Benjamin Bertram notes in The Time is out of Joint: Skepticism in Shakespeare’s England contemporaneous to Shakespeare’s life, London’s mercantile interests, unemployment, overpopulation, and â€Å"[i]mmigrants from the province† all made colonial ventures appealing (58). Gonzalo’s fantasizing might tap into the socioeconomic conditions contemporary to the time of cultural production of The Tempest. For some Europeans the social turmoil of the Old World was a sore spot, yearning like Gonzalo for a fresh start and for a better society in the New World. French courtier Michel De Montaigne in his essay â€Å"Of the Cannibals† (1580) argues the New World inhabitants are no more barbarous or savage than the Old World denizens, suggesting things might be better in the case of the former. De Montaigne establishes, â€Å"I find (as far as I have been informed) there is nothing in that nation [the American Indians], that is either barbarous or savage, unless men call that barbarism which is not common to them† (119). De Montaigne alludes to the social problems of 16th century Europe in pointing out the hypocrisy of the Old World labeling the New World as â€Å"barbarous† or â€Å"savage. † Moreover, De Montaigne sees the New World inhabitants as closer to a natural state and less tainted by â€Å"human wit† when he observes, â€Å"It is a nation†¦that hath no kind of traffic, no knowledge of letters, no intelligence of numbers, no name of magistrates, nor of politic superiority; no use of service, of riches, or of poverty; no contracts, no successions, but common, no apparel but natural, no manuring of lands, no use of wine, corn, or metal† (120). Curiously, both Gonzalo and De Montaigne evoke the idea of unfettered idleness and non-use of wine, corn, and metal as a more natural society. Also, in painting an idyllic picture of the social items supposedly absent from the New World, De Montaigne overlooks that corn is a New World vegetable and that American Indians were familiar with the practice of fertilization, although maybe not â€Å"mannuring. † While a lot of De Montaigne’s generalizations of the New World inhabitants are arguable, he calls the readers attention to a litany of social items as evidence of the Old World tainted by â€Å"human wit. † However, De Montaigne sarcastically concludes that what the American Indians, supposedly, do with their dead is no more barbaric than what the Europeans do with the living by torturing people, stating â€Å"there is more barbarism in eating men alive than to feed upon them being dead; to mangle by tortures and torments a body full of lively sense, to roast him in pieces, to make dogs and swine to gnaw and tear him in mammocks†¦than to roast and eat him after he is dead† (120). De Montaigne’s relativistic view of transatlantic cultural practices demonstrates culture in the Old World was not necessarily better than culture in the New World. Some Europeans might have yearned for a reprieve from the rigid trapping of the Old World; the New World to them might have represented an opportunity for a fresh start, a chance to create a utopic society. The only problem was what to do about the indigenous people already there. The English public had a growing interest in the New World during Shakespeare’s lifetime, and The Tempest almost predicts the course of English imperialism would take. The exchange between Caliban and Prospero in Act 1 Scene 2 metaphorically represents the underlying conflicts plaguing indigenous people and English colonizers. Caliban represents prototypical native Other[3] as he argues against Prospero, the colonial master. Caliban’s articulation that he is the rightful owner of the island sounds like the universal grievance of many colonized people: â€Å"This island’s mine, by Sycorax my mother, / Which thou tak’st from me† (1. 2. 335-6). Caliban’s ownership stems from his mother, a witch, who bore him on the island, and this claim is reminiscent of many indigenous people who trace their social beginnings through a creation myth fixing them to the land. As Caliban goes on, his description of the initial friendly relationship he had with Prospero, parallels the prototypical dealings between indigenous people and colonizers. Often this friendly period includes an exchange of items and information between the two parties. Caliban describes the following: When thou cam’st first, Thou strok’st me and made much of me, wouldst give me Water and berries in’t, and teach me how To name the bigger light, and how the less, That burn by day and night. And then I loved thee And showed thee all the qualities o’ th’ isle, The fresh springs, brine pits, barren place and fertile. (1. 2. 337-43) Caliban attests he â€Å"showed† Prospero â€Å"the qualities† of the island, and in essence, Caliban taught Prospero how to survive on the island. This detail interestingly parallels the situation in Jamestown. B. J. Sokol in A Brave New World of Knowledge points out that â€Å"sojourning Europeans almost entirely depended upon the services of native inhabitants for material survival, and especially for food† (83). This grace period between indigenous people and colonizers, however, does not last forever. Sokol continues, â€Å"In both [The Tempest] and Virginia these services had at first been voluntarily offered [by Native Americans], then they were purchased or extorted, and finally there was refusal, resistance, and rebellion† (83). Soon the colonizer presses for more resources, more control over the land, and more control over the indigenous people: soon the indigenous people become the colonized. Caliban describes himself from the position of the colonized, â€Å"For I am all the subjects that you have, / Which first was mine own kin; and here you sty me / In this hard rock, whiles you do keep from me /The rest o’ th’ island† (1. 2. 345-7). Caliban’s central grievance is how Prospero has stripped Caliban of his autonomy and his control over the island. The central grievance for many colonized people is how the colonizer strips self-direction and control over ancestral lands from the colonized. Richard Hakluyt in his essay â€Å"Reasons for Colonization,† written in 1584 about the Virginia colonial project (125), succinctly describes the intentions of the English imperialism: â€Å"The end of this voyage [to North America] are these: 1. ) To plant Christian religion. 2) To traffic. 3. ) To Conquer. Or, to do all three† (129). As demonstrated earlier, Caliban is unhappy with his conquered status, a status Prospero confirms when he rebuts Caliban’s grievances, â€Å"Thou most lying slave† (my emphasis, 1. 2. 347). Prospero interestingly goes on to indicate his own inherent superiority and Caliban’s inherent inferiority, a privileging central to any colonial situation. Prospero states, â€Å"I have used thee, / Filth as thou are, with humane care† (1. 2. 348-9). Prospero ascribes the quality of â€Å"filth† to Caliban and â€Å"humane†-ness to his own actions. As the Hakluyt states, the first objective of the colonizer is â€Å"to plant Christian religion† or bring morality to the heathen indigenous people. Prospero’s ultimate argument for supplanting Caliban evokes the moral order the colonizer supposedly brings, for Prospero states the reason he has enslaved Caliban is because Caliban sought â€Å"to violate/ The honor of [Prospero’s] child† (1. 2. 350-1). From the perspective of the colonizer Caliban attempted to rape Miranda; however, from the perspective of the lone indigenous person Caliban attempted to propagate his culture: â€Å"O ho! O ho! Would’t had been done! / Thou didst prevent me; I had peopled else / This isle with Calibans† (1. 2. 352-4). While this relativism does not absolve Caliban of attempting to forcefully procreate with Miranda, it does not absolve Prospero of enslaving Caliban either. Unfortunately, Prospero uses one crime to justify another crime: Caliban’s attempted rape leads to his enslavement at the hands of Prospero. Furthermore, when Miranda tries to instill Caliban with a sense of guilt over his attempted rape, she states she â€Å"endowed [Caliban’s] purposes / With words that made them known† (1. 2. 360-1). However, by endowing Caliban with the language of the colonizer, Miranda has merely indoctrinated Caliban in the ideology of the colonizer in which Caliban, the colonized, occupies the margin. The colonizer’s language is a burden upon the colonized, for in order for the two groups to communicate the onus is on the colonized to learn the colonizer’s language. Caliban concurs with this onus when he says, â€Å"You taught me language, and my profit on’t / Is I know how to curse. The red plague rid you / For learning me your language! † (1. 2. 366-8). Another privileging in the imperial situation is the language and culture of the colonizer over the language and culture of colonized. For instance, Thomas Harriot spent time in the Virginia colony and wrote about the Algonquian people in Brief and True Report of the New Found Land of Virginia; his English contemporaries criticized him for learning the language of the Algonquians (Bertram 59). Bertram notes, â€Å"the English feared much more than foreign languages, as contact with foreign cultures inspired probing questions about cultural identity†¦Ã¢â‚¬  (59). Miranda’s effacement of Caliban’s language demonstrates her fear of foreign language and culture. Just as Caliban threatens Miranda’s physical sanctity, he also threatens her cultural sanctity by not communicating in the controlled discourse. Clearly, the conflict between Caliban and Prospero in The Tempest metaphorically represents the imperialistic conflicts between the colonized and the colonizer. Lastly, although Caliban can metaphorically represent the colonized Other, did Shakespeare intend Caliban to represent Native Americans specifically? Alden T. Vaughan in his article â€Å"Shakespeare’s Indian: The Americanization of Caliban† examines the history of The Tempest analysis which attempted to see Caliban as representative of Native Americans. Vaughan concludes, â€Å"If an intentionalist reading is insisted upon, and if early interpretations of Caliban are taken into account, his principal prototype was probably the European wild man of Renaissance literature and iconography† (â€Å"Shakespeare’s,† 153). In addition, Ronald Takaki offers in â€Å"The ‘Tempest’ in the Wilderness† the context surrounding the first performance of the play; also, he explains how Shakespeare’s audience might have perceived the character of Caliban. Takaki explains the following: [T]he timing of The Tempest was crucial: it was first performed after the English invasion of Ireland but before the colonization of New England, after John Smith’s arrival in Virginia but before the beginning of the tobacco economy, and after the first contacts with Indians but before full-scale warfare against them. This was an era when the English were encountering â€Å"other† peoples and delineating the boundary between â€Å"civilization† and â€Å"savagery. † The social constructions of both these terms were dynamically developing in three sites—Ireland, Virginia, and New England. (143) If Shakespeare’s audience saw Caliban as more man than monster, they likely conflated all known savage Others in their perception of Caliban. When Prospero says, â€Å"This thing of darkness [Caliban] I / Acknowledge mine† (5. 1. 275-6), Caliban could seem more monster than man, â€Å"darkness† meaning evil, or Caliban could seem more man than monster, â€Å"darkness† referring to skin color. It is unclear what Shakespeare intended; however, how people interpret Shakespeare is entirely another matter. Although Vaughan dismisses the notion Shakespeare intended Caliban to be Native American, he supports the notion that Caliban can metaphorically be seen as Native American, stating, â€Å"metaphoric readings of The Tempest have had equal legitimacy with the older literal approach† (â€Å"Shakespeare’s,† 153). There are scholars who have a stake in seeing Caliban as solely meant to be Native Americans. An immediate thread of their inquiry is Caliban’s name, which might be an anagram from a variant spelling of the word canibal. John F. Moffitt and Santiago Sebastian in their text O Brave New People: The European Invention of The American Indian describe how the lurid European popular perception quickly associated cannibalism with the inhabitants of the New World. Moffit and Sebastian describe the following: Cannibalism was also the specific subcultural attribute of the aborigines of the Other World that, as might be expected, some European illustrators found most noteworthy. In a crude woodcut†¦, a German print of 1505†¦representing the earliest European depiction of American Indians†¦cannibalism becomes the foremost collective characteristic of the newly described peoples†¦. (264-5) While Europeans, according to Vaughan, were familiar with the concept of anthropophagi, or eaters of human flesh, such people were considered mythical (â€Å"People,† 15). Vaughan goes on to note, â€Å"So prominent did some accounts make the eating of human flesh that the word cannibal, from the Carib Indians who presumably practiced the vile custom, gradually replaced the older, more awkward, term for eaters of human flesh† (â€Å"People,† 15). Curiously, if Shakespeare meant to evoke the sensational trait of cannibalism ascribed to Native Americans by Europeans in his character Caliban, he does not develop the trait in the play. Conversely, if Caliban does not represent Native Americans, certainly the European characters within the play perceive his usefulness like Native Americans during the early 17th century. The play mentions dead or alive a Native American is profitable for displaying in England. Additionally, Trinculo notes, â€Å"[the English] will / lay out ten to see a dead Indian. (2. 2. 31-32). Later, Stephano schemes to capture Caliban, or as Vaughan euphemistically refers to Native Americans kidnapped by Europeans, â€Å"coerced American envoys† (â€Å"People,† 12). Stephano states, â€Å"If I can recover him [Caliban] and keep him tame and get / to Naples with him, he’s a present for any emperor that / ever trod on neat’s leather† (2. 2. 65-7). Although Caliban might have the same display value as a Native American in England, this fact does not necessarily make Caliban Native American. Within The Tempest, there is not enough strong evidence to support the reading that Shakespeare meant Caliban to be Native American. If Shakespeare intended Caliban to represent Native American then Leslie Fieldler notes, â€Å"Caliban’s attempt on Miranda’s virtue makes him ‘the first nonwhite rapist in white man’s literature’; his freedom song is ‘the first American poem’; and when he guzzles too much of Stephano’s wine, Caliban is ‘the first drunken Indian in Western literature’ (Vaughan, â€Å"Shakespeare’s,† 148). Native Americans struggle enough with poor representation in American society; there is not a pressing need to demonstrate Shakespeare intended Caliban to be solely Native American if it results in additional derision. In contrast, Jeffrey L. Hantman in â€Å"Caliban’s Own Voice: American Indian Views of the Other in Colonial Virginia† summarizes the 20th century importance of Caliban as a universal indigenous voice, â€Å"He is African, and he is Caribbean. He has been a native of Madagascar, Quebec, Cuba, Nigeria, Kenya, and Zambia. Today, he is sometime enslaved, and psychologically dependent, but he is also a guerilla, a revolutionary, and a hero† (71). Who Shakespeare intended Caliban to be is a non-issue for those who identify with Caliban. If people find an entryway into identifying with Caliban, then certainly Caliban becomes them as much as they become Caliban. Although it would be erroneous to claim Shakespeare meant The Tempest as an allegory for English Imperialism in the New World and Caliban solely represents Native Americans, the play does metaphorically represent English imperialism and encapsulates English sentiments towards the New World during the time of the play’s cultural production. A brief overview of England’s New World exploration and colonization demonstrates how the English perception of the New World and Native Americans transformed during the development of English imperialism. Within the play, Gonzalo’s interests in the island and his â€Å"plantation† scheme illustrate the English imperial yearning for the New World and an opportunity to develop a society closer to a natural state. Furthermore, the first exchange between Caliban and Prospero encapsulate the conflicts that mar imperial relationship between indigenous people and the colonizer. Moreover, although Caliban does not represent specifically Native Americans, he can broadly represent all subjugated indigenous people. There are many congruencies between events in The Tempest and events during the late 16th and 17th century English imperialism. The Tempest is an example where Shakespeare was not necessarily predicting a future outcome but more likely articulating the trajectory of a present English course. Works Cited Bertram, Benjamin. The Time is out of Joint: Skepticism in Shakespeare’s England. Newark, NJ: University of Delaware Press, 2004. De Montaigne, Michel. â€Å"From Of the Cannibals. † William Shakespeare The Tempest: A Case Study in Critical Controversy. Ed. Gerald Graff and James Phelan. Boston: Bedford/St. Martin’s, 2000. 119-20. Hakluyt, Richard. â€Å"Reasons for Colonization. † William Shakespeare The Tempest: A Case Study in Critical Controversy. Ed. Gerald Graff and James Phelan. Boston: Bedford/St. Martin’s, 2000. 125-34. Hantman, Jeffrey L. â€Å"Caliban’s Own Voice: American Indian Views of the Other in Colonial Virginia. † New Literary History 23. 1 (1992): 69-81. JSTOR. Winona State University, Darrell W. Krueger Lib., Winona, MN. 3 Mar. 2007 . Moffitt, John F. , and Santiago Sebastian. O Brave New People: The European Invention of the American Indian. Albuquerque, NM: University of New Mexico Press, 1996. Shakespeare, William. The Tempest. William Shakespeare The Tempest: A Case Study in Critical Controversy. Ed. Gerald Graff and James Phelan. Boston: Bedford/St. Martin’s, 2000. 10-88. Sokol, B. J. A Brave New World of Knowledge: Shakespeare’s the Tempest and Early Modern Epistemology. Cranbury, NJ: Associated University Presses, 2003. Takaki, Ronald. â€Å"The ‘Tempest’ in the Wilderness. † William Shakespeare The Tempest: A Case Study in Critical Controversy. Ed. Gerald Graff and James Phelan. Boston: Bedford/St. Martin’s, 2000. 140-172. Vaughan, Alden T. â€Å"People of Wonder: England Encounters the New World’s Natives. † New World of Wonders: European Images of the Americas, 1492-1700. Ed. Rachel Doggett, et al. Seattle: University of Washington Press, 1992. -. â€Å"Shakespeare’s Indian: The Americanization of Caliban. † Shakespeare Quarterly 39. 2 (1988): 137-153. JSTOR. Winona State University, Darrell W. Krueger Lib. , Winona, MN. 3 Mar. 2007 . [1] Throughout the paper instead of simply using the term â€Å"natives,† I use indigenous people because the term â€Å"natives† carries negative imperialistic connotations. [2] I use the term New World provisionally in order to describe the dichotomy between Europe, the supposed Old World, and their realization of the Americas, which they dubbed the New World. [3] While some scholars have argued that Shakespeare intended Caliban to be representative of Native American, this intentionality is problematic. I will examine this later in the paper.

The Power Of Brand Accessibility Coca Cola Marketing Essay

The Power Of Brand Accessibility Coca Cola Marketing Essay Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S. soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers.It has been noticed that brand loyalty is an important factor in maintaining the number one position. ounded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Colacontinue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: Afford ability, Availability, Acceptability, However, this brand development strategy of Coca Cola was re worked to stress on the following instead: Price value, Preference Pervasive penetration.The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be within an arms reach of desire. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This impli es brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance purchase frequency. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products.  ·Ã¢â€š ¬Ã‚  Coca Cola Classic  ·Ã¢â€š ¬Ã‚  Diet Coke  ·Ã¢â€š ¬Ã‚  Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of share of human liquid consumption. This makes water a competitor. In fact, a Coke executive has said that he wont be satisfied until there is a Coca-Cola faucet in every home. Coca-Colas mantra is within an arms reach of desire. One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand Equity-: The brand assets (or liabilities) linked to a brands name and symbol that add from a service. Brand equity is difficult to measure because much of it depends on consumers perception and opinions of a brand. When a product has high brand equity they are successful at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Colas brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual face of the brand the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the deal the brand is offering you at any given moment the coca-cola comp.has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world .the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture.though its advertising campaign has changed over the years,coca-cola THE REAL TASTE has always stood for aREAL COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. Brand image- A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. There could be hardly any person around the world that hasnt heard the name Coca Cola. Ever since it beginning as worlds leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Cokes sale. Coca-Colas brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Colas bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in todays marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services Coca-Colas brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see Coca-Cola as a part of their daily life. This similarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as value for money or age of consumer etc. 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand delivers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor Your prices vs. your competitors prices. 5. Consumer perceptions The perceived quality and value of your brand in consumers minds (i.e., does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.?) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Colas longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during childrens television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering specials are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundations Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca colas consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions

School Breakfast Programs Essay -- Essays Papers

School Breakfast Programs For most kids waking up in the morning, getting dressed and sitting down to a bowl of cereal and some toast is a normal occurrence for them. However for some students that luxury may not be possible. Over the past couple of years several states across the US have spent millions of dollars and served over 360 million breakfasts and lunches for children who cannot afford to have a regular priced meal or who don’t have money for food at all. With these programs producing such great results for the children in the classroom and out of school more and more states have begun to implement similar programs for underprivileged children. One of the major reasons for the popularity of the breakfast programs is that it enables the children to start there day off with a healthy, nutritional meal. And for kids that are in elementary and middle school having a well balanced meal to start their day off is important because at that age children tend to hit growth spurts sporadically and having the right nutrition in there bodies will enable them to grow with out any complications. Another key reason as to why the Breakfast programs have become such a major success is the in class room behavior of the students. In different polls taken across America schools that were using the breakfast programs had shown that students who took part in the programs overall grades improved, along with attendance and classroom behavior. In an article written by the Advantage Press it was stated that â€Å"A surprising benefit has been observed: there has been a sharp decrease in the number of children going to school nurses. Thus, less class time missed by students. Even teachers who had worried about the added work of overseeing br... ...Programs January 2004 http://www.mtcef.org/activities_3a.htm 5. Provision 2 Guidance National School and Lunch Programs 3 March 2004 http://www.sde.state.id.us/child/docs/CNPResources/Publications/P2Guidance- July242002.pdf 6. Chicago Public School Meal Programs September 2004 http://www.cps.k12.il.us/Parent/Enrollment/School_Lunch/school_lunch.html 7. ThedailyJounranl.com Monday, May 14, 2001 http://www.thedailyjournal.com/news/stories/20010514/opinion/568745.html 8. Policies and Procedure Manual Mississippi Nutrition Program September 2004 http://www.cn.mde.k12.ms.us/resources/forms/ta/mscnp15.pdf 9. Federal Food Programs http://www.frac.org/html/federal_food_programs/programs/sbp.html 10. School Breakfast Programs August 2003 http://www.fns.usda.gov/cnd/Breakfast/AboutBFast/bfastfacts.htm

Quasars and Active Galaxies Essay -- Essays Papers

Quasars and Active Galaxies The astronomical world is full of phenomena beyond the average person’s imagination. The technical tools and analytical methods astronomers use are very complex. The enormous numbers and distances are mind boggling. Theories behind astronomical phenomena are based on yet another theory. In order to understand the concept of quasars and active galaxies, one must first have a feel for the astronomical numbers involved. Secondly, a basic knowledge of the tools of the trade, and finally, a working knowledge of astronomical jargon. Once there is a working knowledge of the aforementioned factors, then there is the chance that one could be able to assimilate the complex theoretical properties that are used to discuss quasars and active galaxies. In order to understand the large numbers used to express the vast distances discussed in astronomy, one needs to relate these numbers to everyday life. During everyday conversation, people may say things like â€Å"the national debt is trillions of dollars,† â€Å"the lottery is up to 31 million dollars,† or â€Å"John Doe is a billionaire.† An astronomer might say that â€Å"one astronomical unit equals 93,000,000 miles or that a light-year is 5,870,000,000,000,000 miles.† The human comprehension level of all of these terms is probably nowhere near the actual truth behind how large these numbers really are. To obtain a feel for these gigantic distances used by astronomers, Astronomy Magazine writer, John P. Wiley says it may be helpful to keep in mind that it takes thirty-one years to count to one billion at the rate of one number per second. He also puts a voyage to a galaxy that is a billion light-years away into perspective by calculating how long it would take to get there in a vessel speeding along at 18,000 miles an hour. The trip would take 37 trillion years. When discussing galaxies and quasars, billions are the smallest numbers used (56,57). The theory of how quasars are created is based on the idea that the universe is expanding. Among astronomers, the popular consensus is that the Earth is in an expanding universe in which the laws of physics will hold true beyond this planet as well. G. Mark Voit, an astronomer at the Space Telescope Science Institute, believes that the beginning of the universe was a time when many galaxies would be visible to the naked eye b... ... telescopes like Hubble, and the Very Long Baseline Interferometry Space Observatory (VSOP), have also proven useful analytical tools for astronomers. Black holes and quasars are interdependent theories. The explanation of black holes leads to an explanation for quasars. These phenomena lead astronomers to believe that there may be places in the universe where the laws of physics may break down, opening doors to new theories for future astronomers (Hawkings). Works Cited Bartusiak, Marcia. â€Å"Outsmarting the Early Universe.† Astronomy 26.10 (1998): 55-59. Chaisson, Eric., and Steve McMillan. Astronomy Today. 3rd ed. Toronto: Prentice-Hall, 1999. Disney, Michael. â€Å"A New Look at Quasars.† Scientific American 278.6 (1998): 52-57. Hawking, Stephen. â€Å"Universe.† PBS Home Video. BBC-TV, 1997. Olsen, Steve. â€Å"Black Hole Hunters.† Astronomy 27.5 (1999): 48-55. Peterson, Ivars. â€Å"The Birth of Twin Quasars.† Science News 137.4 (1990): 60. Voit, G. Mark. â€Å"The Rise and Fall of Quasars: Dormant Monsters May Lie Sleeping in Nearby Galaxies.† Sky & Telescope 97.5 (1999): 40-46. Wiley, John P. Jr. â€Å"A Googolplex of Galaxies.† Astronomy 27.5 (1999): 56-57.

Sustainable Design Essay -- Sustainability

The definition of Sustainability in the Merriam Webster Dictionary is simply ‘involving methods that do not completely use up or destroy natural resources (Merriam Webster, 2014)’. In design we consider sustainability in two different ways: †¢ The functional and financial sustainability of a product, design or even a design process †¢ The impact of resources or renewability of a product, design or process (University, 2014) Designers today have a social responsibility with what they produce as our products are the future and we can have a massive impact on sustainability by making our business decisions based on the environment. White and Stewart note that â€Å"The diverse set of risks and opportunities that now confront companies make consideration of environmental and social impacts in design more than a nice thing to do. Increasingly, it is becoming a matter of remaining relevant and viable in domestic and global economies.† (White & Stewart 2008, p. 5) Sustainability is not a new topic it is how humans have evolved. It’s humans that have undermined their own planet over time that have made it a contemporary issue. EVOLUTION AND RECOGNITION Whilst sustainability did not become a noticeable issue in design until the 1970’s, we can see the evolution over time. The American Indian back in the 1800’s would hunt buffalo, however they knew this was their main resource for survival so they greatly respected it. The way they hunted and utilized the whole animal meant there was no waste and never a threat of extinction. The hide was used for clothing, blankets and smeared with smashed buffalo brains as waterproofing and then used to make teepee’s (History Learning Site, 2014). Native people (first designers) of our planet knew that... ...ch 29). Buffalo and the Native American. Retrieved from History Learning State: http://www.historylearningsite.co.uk/buffalo.htm Knight, A. (2009). Hidden Histories: the story of sustainable design. Proquest Discovery Guides, 3. Merriam Webster. (2014, March 29). Sustainability. Retrieved from Merriam Webster: http://www.merriam-webster.com/dictionary/sustainable Nations, U. (2014, March 28). Kyoto Protocol. Retrieved from United Nations Framework Convention on Climate Change: https://unfccc.int/kyoto_protocol/items/2830.php University, F. (2014). Contemporary Design Issues - Course Learning Materials Week 2. Ballarat: Federation University. Valluzzo, A. (2014, March 29). A Tale of Two Chairs. Retrieved from Antiques and the Arts Weekly: http://antiquesandtheartsweekly.wordpress.com/ Woodham, J. M. (2005). A Dictionary of Modern Design. New York: Oxford Press. Sustainable Design Essay -- Sustainability The definition of Sustainability in the Merriam Webster Dictionary is simply ‘involving methods that do not completely use up or destroy natural resources (Merriam Webster, 2014)’. In design we consider sustainability in two different ways: †¢ The functional and financial sustainability of a product, design or even a design process †¢ The impact of resources or renewability of a product, design or process (University, 2014) Designers today have a social responsibility with what they produce as our products are the future and we can have a massive impact on sustainability by making our business decisions based on the environment. White and Stewart note that â€Å"The diverse set of risks and opportunities that now confront companies make consideration of environmental and social impacts in design more than a nice thing to do. Increasingly, it is becoming a matter of remaining relevant and viable in domestic and global economies.† (White & Stewart 2008, p. 5) Sustainability is not a new topic it is how humans have evolved. It’s humans that have undermined their own planet over time that have made it a contemporary issue. EVOLUTION AND RECOGNITION Whilst sustainability did not become a noticeable issue in design until the 1970’s, we can see the evolution over time. The American Indian back in the 1800’s would hunt buffalo, however they knew this was their main resource for survival so they greatly respected it. The way they hunted and utilized the whole animal meant there was no waste and never a threat of extinction. The hide was used for clothing, blankets and smeared with smashed buffalo brains as waterproofing and then used to make teepee’s (History Learning Site, 2014). Native people (first designers) of our planet knew that... ...ch 29). Buffalo and the Native American. Retrieved from History Learning State: http://www.historylearningsite.co.uk/buffalo.htm Knight, A. (2009). Hidden Histories: the story of sustainable design. Proquest Discovery Guides, 3. Merriam Webster. (2014, March 29). Sustainability. Retrieved from Merriam Webster: http://www.merriam-webster.com/dictionary/sustainable Nations, U. (2014, March 28). Kyoto Protocol. Retrieved from United Nations Framework Convention on Climate Change: https://unfccc.int/kyoto_protocol/items/2830.php University, F. (2014). Contemporary Design Issues - Course Learning Materials Week 2. Ballarat: Federation University. Valluzzo, A. (2014, March 29). A Tale of Two Chairs. Retrieved from Antiques and the Arts Weekly: http://antiquesandtheartsweekly.wordpress.com/ Woodham, J. M. (2005). A Dictionary of Modern Design. New York: Oxford Press.

Distracted Driving Kills Essay

It is not uncommon today for driving crashes to be in our daily evening news. Almost every day, there are reports and newspaper articles about drivers who were distracted or under the influence of something. Most of us have probably seen drivers swerving in their lanes or barely dodging a pedestrian because they are not focused. In fact, each day, the Centers for Disease Control and Prevention (CDC) states that â€Å"more than 15 people are killed and more than 1,200 people are injured in crashes that were reported to involve a distracted driver†. Some victims sustain minor injuries while others suffer from permanent damage, or possibly even die. Drivers are putting those around them at risk when they whip out their phone and began to text while driving. The Tiger’s Roar talked with Kiera Gold ’15 about her opinions on multitasking while behind the wheel. â€Å"So many people think they can multitask,† Gold comments. â€Å"Sure, maybe with testing and hom ework, or texting and cleaning, but driving?! That’s crazy.† It is not uncommon for people our age to multitask on almost everything. The biggest problem with this issue is that the most serious offenders are us. WE are the ones who are most at risk. Yet many of us continue to assume that we can drive and text or talk simultaneously. Some kids and adults do get away with it, but there are many more that do not. Distraction.gov is a website created by the U.S. government to address the problems of distracted driving in general. Ray Lahood, secretary of transportation, states that â€Å"any time you take your eyes off the road, your hands off the wheel, and your mind off your primary task: driving safely†, distraction occurs, increasing your risk of crashing. â€Å"Some people still don’t know how dangerous distracted driving is. Others know about the risks of texting†¦while driving, but still most choose to do so anyway. They make the mistake of thinking†¦that they can defy the odds† (D istraction.gov). They incorrectly think that the statistics do not apply to them. The most surprising of all is that there are all sorts of distractions that may be experienced. Texting, calling, eating, drinking, fixing your makeup, reading, adjusting music players, you name it. These are all potential factors that can put your life at risk. To ban texting and driving may sound like a reasonable action to take, but there may be difficulty enforcing such laws. To make texting while driving illegal will encourage drivers to hide their phones when they are texting instead of having it in front of them. This may make situations worse because some drivers will divert their eyes and attention to the phone instead of the road. In addition, it will be problematic for officers to know if someone was actually texting. â€Å"One Text or Call Could Wreck It All.† This is the message the U.S. Department of Transportation when it reaches out to millions of Americans. It is likely that a TV ad appeared while watching a favorite show about the consequences of texting while driving. They include the disabled and injured victim of a car crash due to distracted driving along with the one, simple text message that completely flipped their world upside down. This is reality, people. The purpose of the ads is not to depress you or give your something to laugh about. The way that person is now could be how you will end up living the rest of your life. In fact, if the trend of texting while driving continues just to disprove this article, you are only playing with your life and those around you. If you want to live your life to the fullest, then maybe that one text message does not need to be replied right away. Maybe it can wait until you have arrived at a resting place or your destination. Perhaps you won’t be involved in a fatal crash and film a texting while driving advertisement to make the public more aware. But that will depend on how you will deal with a ringing phone when your hands are on the wheel, your eyes focusing on the road. Stop the texts, stop the wrecks.

Education and Transcendentalism Essay

Education is an important necessity that all people should have. Individuals need education for choosing their path in life and living on their own. People must possess the right knowledge and reason to do those things. Ralph Waldo Emerson and Tupac Shakur have both written articles with their views on education in the United States. Emerson’s â€Å"On Education† and Shakur’s â€Å"On the Topic of Education† have generally the same ideas. Emerson and Shakur convey their strong opinions about education to show that people should learn from their own experience and should not be learning unnecessary information. The best way to learn is from one’s own experiences. Learning from books is important; however, they don’t give an individual the full perspective of something. Emerson states, â€Å"This function of opening and feeding the human mind is not to be fulfilled by any mechanical or military method†¦ in education our common sense fails us, and we are continually trying costly machinery against nature† (Emerson). Individuals should be learning more from nature and personal experiences. This generation is too connected to technology to the point where people lose sight of the world around them. Nature gives one the knowledge they need. It makes it easier to learn when one visualizes and sees the world. Similar to Emerson, Shakur wrote that schools are â€Å"not getting us ready for today’s world†¦ that’s why the streets have taught me† (Shakur). Students generally don’t learn about life lessons in school. In other words, an individual gains the most knowledge from â€Å"the streets† or being outdoors and experiencing life through their own eyes. It is important to have book smarts but also street smarts and common sense. Without street smarts and common sense one will have a difficult time living on their own. A Transcendentalist theme that is similar to these ideas of Emerson and Shakur is valuing nature. Nature and the outside world give us knowledge that we can’t learn from books. Schools fail to teach students things that are truly important. Instead, they tend to repeat the same information. Shakur points out, â€Å"After you learn reading, writing, and arithmetic, that’s it. But what [teachers] tend to do is teach you reading, writing, and arithmetic, then teach you reading, writing, and arithmetic again, then again, just [making] it harder and harder† (Shakur). Once students learn the basics, they shouldn’t keep learning them over and over again. They should be learning other important things that exist in the world. Students should have classes for drugs and alcohol, crime, racism, and other important topics that exist in America. Shakur says, â€Å"I think it should be like college where you can go and take the classes that you want. I think that Elementary school should be that way, where they give you the classes you take, for the basics. And then Junior High School and High School should be the classes that you need, in order to choose your path† (Shakur). First, students beginning school should learn the basics. Then as they get older, students should learn the things that they need to help them decide what they want to do when they are on their own. But, schools today do not follow this method. Students should not be learning what they have already learned in the past. Basic information will always remain in individuals’ minds. In addition to not teaching the right and necessary information, teachers rely too much on memorization. Emerson states, â€Å"Nature loves analogies, but not repetitions† (Emerson). Learning comes from deep thought. Students should not be tested on their ability to memorize information. In most cases, memorizing information is not actual learning. Learning is acquiring knowledge not only through studying but also experience. Furthermore, nature learns in different ways rather than the same way. Therefore, students should not be learning things in the same way. They should be learning information in different perspectives. In other words, students should learn by reading, listening, visualizing, and experiencing to fully understand things. Emerson also said that students have â€Å"educated eyes in uneducated bodies† (Emerson). This means that students are not absorbing the information they are given. This information is being forced into the minds of students through reading books and listening to lectures that are usually boring and uninteresting. This is not the best way for students to learn. A Transcendentalist theme that is similar to these ideas is not only valuing nature but also simplifying one’s life. Simplifying one’s life is a theme because students should be learning only the things that they need and the things that will be useful to them later in life. Students should not acquire or possess unnecessary information just as people should not possess or be attached to unnecessary items. The minds of individuals should contain only the important things that will guide them through life. In â€Å"On Education† and â€Å"On the Topic of Education†, Emerson and Shakur express their opinion about school and education. Emerson believes that students should be learning more from nature and their own experiences. Also, memorizing information is not the proper way to learn because students don’t absorb the information well this way. Comparable to Emerson, Shakur believes that people gain the most knowledge when they are experiencing life and interacting with others. In addition, students shouldn’t be taught the same things repetitively but instead the significant things that will help them later in life. It is crucial that students are getting proper education. Most importantly, teachers have an obligation to help students obtain the necessary knowledge they need to succeed in life.

Word List

Any activity becomes creative when doer cares about doing it right or better – John Updike Sunshine City (s/sh sound) Use Suffix – â€Å"able† AcceptableAvoidableBreakableCountable ComparableImaginableEatableTolerable WashableUnderstandableReadable In last class, we studied about Subject and Predicate, here is a small class work to separate Subject and Predicate from following sentences: 1. We like playing cricket. 2. I perform on the stage every day. 3. Burgers and French Fries are available at this shop. 4. The Earth revolves round the sun. 5. The singing of the birds delighted children. . All roads lead to Mumbai. 7. Borrowed Garments never fit well. 8. No one knows who murdered the girl. 9. Sit down. 10. I shot an arrow into the air. Words are divided into different kinds or classes called parts of speech. In a sentence every word has a job. Some words connect, some describe while some provide action. There are 8 parts of Speech: 1. Noun – a noun is a name of a person, place, emotions or thing, like: Akbar is a great king. The rose smells sweet 2. Adjective – is a word used to add something to the meaning of a noun, like: Good boys Ten girls Dirty clothes 3. Pronoun – is a word used instead of a noun, like Ram shouts —– He shouts. They, them, us, he, she, it etc. come under this class. 4. Verb – provides action: they tell what is happening, like: I fly my kite. Calcutta is a big city. Ram bought the ball. 5. Adverb – is a word used to add something to the meaning of a verb, an adjective, or another adverb, like: Jack solved the sum quickly. This flower is very beautiful. 6. Prepositions – connects nouns and pronouns too the rest of the sentence, like: A little girl sat under a tree. They are playing in the garden. Others: at, by, for, from, in, of, on, to and with etc. 7. Conjunctions – are different kinds of connectors. They hook together individual words, like: Jack and jerry are cousins. I ran fast, but missed the train. U want chocolates or toffees? 8. Interjections – are exclamations. When you put strong feelings into a word, it is interjection, like: Wow! , Oops! , Ouch! , Cool! , Yikes! etc. ———————– TONGUE TWISTER OF THE DAY DAILY WORD POWER CLASS WORK – SUBJECT / PREDICATE PARTS OF SPEECH THOUGHT OF THE DAY