The Indian Firm CMYK Health Boutiques Research Paper

The Indian Firm CMYK Health Boutiques - Research Paper Example The Four Fountains Spa is a unique concept in the wellness industry and aims at offering a quality spa experience at affordable prices. It is currently located only at the city of Pune, India, with two centres there and is aiming to set up day spas in the top 20 towns of the country. The spa has body polishes, body wraps, facials and many other packages for men and women. In world therapies, they have the Swedish Therapy which is a deep tissue massage that uses firm but gentle pressure and is known to relax, improve circulation, ease muscle aches and tension. They even have the Harmonizing aromatherapy which is essentially done with natural oils from flowers, herbs, leaves and fruits. From the Far East, there is the Thai Meridian Therapy which is not an oil massage but takes into consideration Marma (energy) points. They also have thirty-minute massages like comforting foot reflexology and back therapy to eliminate pain in those areas. In Indian therapies, they have the Abhyangam, wh ich involves the application of herbal oils using soft and gentle strokes in the downward direction. Also, there is Shirodhara, where warm herbal oil is gently poured on the forehead. This is said to help in curing fatigue, mental exhaustion, anxiety, insomnia, headache and nervousness. They also have various facials, body polishes and body wraps (body polish plus body mask). Their special package for men is interestingly called Gentleman’s Retreat. Similarly, the one for the women is called Ladies Day Out.