Models of Consumer Behavior Essay Example | Topics and Well Written Essays - 500 words

Models of Consumer Behavior - Essay Example The economic situation of the consumer determines the washer or dryer one is going to purchase. The higher the disposable income, the more likely the individual will prefer a high-end Whirlpool washer and dryer and vice versa. Role of involvement in purchase decisions Consumers tends to illustrate high involvement with Whirlpool washers and dryers since these products form a crucial component of their lives. The consumers have to determine between various Whirlpool washers and dryers before reaching a purchase decision. The post-purchase behavior of these consumers involves a more critical evaluation of the different features and benefits offered by the various whirlpool washers and dryers. Due to the significant differences identified with the washers and dryers and the high involvement of consumers purchasing these products, the consumers display a complex buying behavior. The consumer has to determine between various product differences including the top loading or the front loadi ng and the different capacities for the washers and dryers. The high involvement and the complex buying behavior are associated with products that are infrequently purchased such as the Whirlpool washers and dryers. The consumer seeks all the relevant information before determining the specific Whirlpool washer or dryer they hope to purchase. Consumer decision-making process Whirlpool marketing strategies have to influence the eight steps associated with the consumer decision-making process when deciding to purchase a washer and dryer.