The Power Of Brand Accessibility Coca Cola Marketing Essay

The Power Of Brand Accessibility Coca Cola Marketing Essay Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S. soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers.It has been noticed that brand loyalty is an important factor in maintaining the number one position. ounded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Colacontinue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: Afford ability, Availability, Acceptability, However, this brand development strategy of Coca Cola was re worked to stress on the following instead: Price value, Preference Pervasive penetration.The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be within an arms reach of desire. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This impli es brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance purchase frequency. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products.  ·Ã¢â€š ¬Ã‚  Coca Cola Classic  ·Ã¢â€š ¬Ã‚  Diet Coke  ·Ã¢â€š ¬Ã‚  Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of share of human liquid consumption. This makes water a competitor. In fact, a Coke executive has said that he wont be satisfied until there is a Coca-Cola faucet in every home. Coca-Colas mantra is within an arms reach of desire. One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand Equity-: The brand assets (or liabilities) linked to a brands name and symbol that add from a service. Brand equity is difficult to measure because much of it depends on consumers perception and opinions of a brand. When a product has high brand equity they are successful at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Colas brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual face of the brand the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the deal the brand is offering you at any given moment the coca-cola comp.has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world .the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture.though its advertising campaign has changed over the years,coca-cola THE REAL TASTE has always stood for aREAL COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. Brand image- A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. There could be hardly any person around the world that hasnt heard the name Coca Cola. Ever since it beginning as worlds leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Cokes sale. Coca-Colas brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Colas bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in todays marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after ok? is Coca-Cola. Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services Coca-Colas brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see Coca-Cola as a part of their daily life. This similarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as value for money or age of consumer etc. 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand delivers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor Your prices vs. your competitors prices. 5. Consumer perceptions The perceived quality and value of your brand in consumers minds (i.e., does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.?) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Colas longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during childrens television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering specials are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundations Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca colas consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions

School Breakfast Programs Essay -- Essays Papers

School Breakfast Programs For most kids waking up in the morning, getting dressed and sitting down to a bowl of cereal and some toast is a normal occurrence for them. However for some students that luxury may not be possible. Over the past couple of years several states across the US have spent millions of dollars and served over 360 million breakfasts and lunches for children who cannot afford to have a regular priced meal or who don’t have money for food at all. With these programs producing such great results for the children in the classroom and out of school more and more states have begun to implement similar programs for underprivileged children. One of the major reasons for the popularity of the breakfast programs is that it enables the children to start there day off with a healthy, nutritional meal. And for kids that are in elementary and middle school having a well balanced meal to start their day off is important because at that age children tend to hit growth spurts sporadically and having the right nutrition in there bodies will enable them to grow with out any complications. Another key reason as to why the Breakfast programs have become such a major success is the in class room behavior of the students. In different polls taken across America schools that were using the breakfast programs had shown that students who took part in the programs overall grades improved, along with attendance and classroom behavior. In an article written by the Advantage Press it was stated that â€Å"A surprising benefit has been observed: there has been a sharp decrease in the number of children going to school nurses. Thus, less class time missed by students. Even teachers who had worried about the added work of overseeing br... ...Programs January 2004 http://www.mtcef.org/activities_3a.htm 5. Provision 2 Guidance National School and Lunch Programs 3 March 2004 http://www.sde.state.id.us/child/docs/CNPResources/Publications/P2Guidance- July242002.pdf 6. Chicago Public School Meal Programs September 2004 http://www.cps.k12.il.us/Parent/Enrollment/School_Lunch/school_lunch.html 7. ThedailyJounranl.com Monday, May 14, 2001 http://www.thedailyjournal.com/news/stories/20010514/opinion/568745.html 8. Policies and Procedure Manual Mississippi Nutrition Program September 2004 http://www.cn.mde.k12.ms.us/resources/forms/ta/mscnp15.pdf 9. Federal Food Programs http://www.frac.org/html/federal_food_programs/programs/sbp.html 10. School Breakfast Programs August 2003 http://www.fns.usda.gov/cnd/Breakfast/AboutBFast/bfastfacts.htm

Quasars and Active Galaxies Essay -- Essays Papers

Quasars and Active Galaxies The astronomical world is full of phenomena beyond the average person’s imagination. The technical tools and analytical methods astronomers use are very complex. The enormous numbers and distances are mind boggling. Theories behind astronomical phenomena are based on yet another theory. In order to understand the concept of quasars and active galaxies, one must first have a feel for the astronomical numbers involved. Secondly, a basic knowledge of the tools of the trade, and finally, a working knowledge of astronomical jargon. Once there is a working knowledge of the aforementioned factors, then there is the chance that one could be able to assimilate the complex theoretical properties that are used to discuss quasars and active galaxies. In order to understand the large numbers used to express the vast distances discussed in astronomy, one needs to relate these numbers to everyday life. During everyday conversation, people may say things like â€Å"the national debt is trillions of dollars,† â€Å"the lottery is up to 31 million dollars,† or â€Å"John Doe is a billionaire.† An astronomer might say that â€Å"one astronomical unit equals 93,000,000 miles or that a light-year is 5,870,000,000,000,000 miles.† The human comprehension level of all of these terms is probably nowhere near the actual truth behind how large these numbers really are. To obtain a feel for these gigantic distances used by astronomers, Astronomy Magazine writer, John P. Wiley says it may be helpful to keep in mind that it takes thirty-one years to count to one billion at the rate of one number per second. He also puts a voyage to a galaxy that is a billion light-years away into perspective by calculating how long it would take to get there in a vessel speeding along at 18,000 miles an hour. The trip would take 37 trillion years. When discussing galaxies and quasars, billions are the smallest numbers used (56,57). The theory of how quasars are created is based on the idea that the universe is expanding. Among astronomers, the popular consensus is that the Earth is in an expanding universe in which the laws of physics will hold true beyond this planet as well. G. Mark Voit, an astronomer at the Space Telescope Science Institute, believes that the beginning of the universe was a time when many galaxies would be visible to the naked eye b... ... telescopes like Hubble, and the Very Long Baseline Interferometry Space Observatory (VSOP), have also proven useful analytical tools for astronomers. Black holes and quasars are interdependent theories. The explanation of black holes leads to an explanation for quasars. These phenomena lead astronomers to believe that there may be places in the universe where the laws of physics may break down, opening doors to new theories for future astronomers (Hawkings). Works Cited Bartusiak, Marcia. â€Å"Outsmarting the Early Universe.† Astronomy 26.10 (1998): 55-59. Chaisson, Eric., and Steve McMillan. Astronomy Today. 3rd ed. Toronto: Prentice-Hall, 1999. Disney, Michael. â€Å"A New Look at Quasars.† Scientific American 278.6 (1998): 52-57. Hawking, Stephen. â€Å"Universe.† PBS Home Video. BBC-TV, 1997. Olsen, Steve. â€Å"Black Hole Hunters.† Astronomy 27.5 (1999): 48-55. Peterson, Ivars. â€Å"The Birth of Twin Quasars.† Science News 137.4 (1990): 60. Voit, G. Mark. â€Å"The Rise and Fall of Quasars: Dormant Monsters May Lie Sleeping in Nearby Galaxies.† Sky & Telescope 97.5 (1999): 40-46. Wiley, John P. Jr. â€Å"A Googolplex of Galaxies.† Astronomy 27.5 (1999): 56-57.

Sustainable Design Essay -- Sustainability

The definition of Sustainability in the Merriam Webster Dictionary is simply ‘involving methods that do not completely use up or destroy natural resources (Merriam Webster, 2014)’. In design we consider sustainability in two different ways: †¢ The functional and financial sustainability of a product, design or even a design process †¢ The impact of resources or renewability of a product, design or process (University, 2014) Designers today have a social responsibility with what they produce as our products are the future and we can have a massive impact on sustainability by making our business decisions based on the environment. White and Stewart note that â€Å"The diverse set of risks and opportunities that now confront companies make consideration of environmental and social impacts in design more than a nice thing to do. Increasingly, it is becoming a matter of remaining relevant and viable in domestic and global economies.† (White & Stewart 2008, p. 5) Sustainability is not a new topic it is how humans have evolved. It’s humans that have undermined their own planet over time that have made it a contemporary issue. EVOLUTION AND RECOGNITION Whilst sustainability did not become a noticeable issue in design until the 1970’s, we can see the evolution over time. The American Indian back in the 1800’s would hunt buffalo, however they knew this was their main resource for survival so they greatly respected it. The way they hunted and utilized the whole animal meant there was no waste and never a threat of extinction. The hide was used for clothing, blankets and smeared with smashed buffalo brains as waterproofing and then used to make teepee’s (History Learning Site, 2014). Native people (first designers) of our planet knew that... ...ch 29). Buffalo and the Native American. Retrieved from History Learning State: http://www.historylearningsite.co.uk/buffalo.htm Knight, A. (2009). Hidden Histories: the story of sustainable design. Proquest Discovery Guides, 3. Merriam Webster. (2014, March 29). Sustainability. Retrieved from Merriam Webster: http://www.merriam-webster.com/dictionary/sustainable Nations, U. (2014, March 28). Kyoto Protocol. Retrieved from United Nations Framework Convention on Climate Change: https://unfccc.int/kyoto_protocol/items/2830.php University, F. (2014). Contemporary Design Issues - Course Learning Materials Week 2. Ballarat: Federation University. Valluzzo, A. (2014, March 29). A Tale of Two Chairs. Retrieved from Antiques and the Arts Weekly: http://antiquesandtheartsweekly.wordpress.com/ Woodham, J. M. (2005). A Dictionary of Modern Design. New York: Oxford Press. Sustainable Design Essay -- Sustainability The definition of Sustainability in the Merriam Webster Dictionary is simply ‘involving methods that do not completely use up or destroy natural resources (Merriam Webster, 2014)’. In design we consider sustainability in two different ways: †¢ The functional and financial sustainability of a product, design or even a design process †¢ The impact of resources or renewability of a product, design or process (University, 2014) Designers today have a social responsibility with what they produce as our products are the future and we can have a massive impact on sustainability by making our business decisions based on the environment. White and Stewart note that â€Å"The diverse set of risks and opportunities that now confront companies make consideration of environmental and social impacts in design more than a nice thing to do. Increasingly, it is becoming a matter of remaining relevant and viable in domestic and global economies.† (White & Stewart 2008, p. 5) Sustainability is not a new topic it is how humans have evolved. It’s humans that have undermined their own planet over time that have made it a contemporary issue. EVOLUTION AND RECOGNITION Whilst sustainability did not become a noticeable issue in design until the 1970’s, we can see the evolution over time. The American Indian back in the 1800’s would hunt buffalo, however they knew this was their main resource for survival so they greatly respected it. The way they hunted and utilized the whole animal meant there was no waste and never a threat of extinction. The hide was used for clothing, blankets and smeared with smashed buffalo brains as waterproofing and then used to make teepee’s (History Learning Site, 2014). Native people (first designers) of our planet knew that... ...ch 29). Buffalo and the Native American. Retrieved from History Learning State: http://www.historylearningsite.co.uk/buffalo.htm Knight, A. (2009). Hidden Histories: the story of sustainable design. Proquest Discovery Guides, 3. Merriam Webster. (2014, March 29). Sustainability. Retrieved from Merriam Webster: http://www.merriam-webster.com/dictionary/sustainable Nations, U. (2014, March 28). Kyoto Protocol. Retrieved from United Nations Framework Convention on Climate Change: https://unfccc.int/kyoto_protocol/items/2830.php University, F. (2014). Contemporary Design Issues - Course Learning Materials Week 2. Ballarat: Federation University. Valluzzo, A. (2014, March 29). A Tale of Two Chairs. Retrieved from Antiques and the Arts Weekly: http://antiquesandtheartsweekly.wordpress.com/ Woodham, J. M. (2005). A Dictionary of Modern Design. New York: Oxford Press.

Distracted Driving Kills Essay

It is not uncommon today for driving crashes to be in our daily evening news. Almost every day, there are reports and newspaper articles about drivers who were distracted or under the influence of something. Most of us have probably seen drivers swerving in their lanes or barely dodging a pedestrian because they are not focused. In fact, each day, the Centers for Disease Control and Prevention (CDC) states that â€Å"more than 15 people are killed and more than 1,200 people are injured in crashes that were reported to involve a distracted driver†. Some victims sustain minor injuries while others suffer from permanent damage, or possibly even die. Drivers are putting those around them at risk when they whip out their phone and began to text while driving. The Tiger’s Roar talked with Kiera Gold ’15 about her opinions on multitasking while behind the wheel. â€Å"So many people think they can multitask,† Gold comments. â€Å"Sure, maybe with testing and hom ework, or texting and cleaning, but driving?! That’s crazy.† It is not uncommon for people our age to multitask on almost everything. The biggest problem with this issue is that the most serious offenders are us. WE are the ones who are most at risk. Yet many of us continue to assume that we can drive and text or talk simultaneously. Some kids and adults do get away with it, but there are many more that do not. Distraction.gov is a website created by the U.S. government to address the problems of distracted driving in general. Ray Lahood, secretary of transportation, states that â€Å"any time you take your eyes off the road, your hands off the wheel, and your mind off your primary task: driving safely†, distraction occurs, increasing your risk of crashing. â€Å"Some people still don’t know how dangerous distracted driving is. Others know about the risks of texting†¦while driving, but still most choose to do so anyway. They make the mistake of thinking†¦that they can defy the odds† (D istraction.gov). They incorrectly think that the statistics do not apply to them. The most surprising of all is that there are all sorts of distractions that may be experienced. Texting, calling, eating, drinking, fixing your makeup, reading, adjusting music players, you name it. These are all potential factors that can put your life at risk. To ban texting and driving may sound like a reasonable action to take, but there may be difficulty enforcing such laws. To make texting while driving illegal will encourage drivers to hide their phones when they are texting instead of having it in front of them. This may make situations worse because some drivers will divert their eyes and attention to the phone instead of the road. In addition, it will be problematic for officers to know if someone was actually texting. â€Å"One Text or Call Could Wreck It All.† This is the message the U.S. Department of Transportation when it reaches out to millions of Americans. It is likely that a TV ad appeared while watching a favorite show about the consequences of texting while driving. They include the disabled and injured victim of a car crash due to distracted driving along with the one, simple text message that completely flipped their world upside down. This is reality, people. The purpose of the ads is not to depress you or give your something to laugh about. The way that person is now could be how you will end up living the rest of your life. In fact, if the trend of texting while driving continues just to disprove this article, you are only playing with your life and those around you. If you want to live your life to the fullest, then maybe that one text message does not need to be replied right away. Maybe it can wait until you have arrived at a resting place or your destination. Perhaps you won’t be involved in a fatal crash and film a texting while driving advertisement to make the public more aware. But that will depend on how you will deal with a ringing phone when your hands are on the wheel, your eyes focusing on the road. Stop the texts, stop the wrecks.

Education and Transcendentalism Essay

Education is an important necessity that all people should have. Individuals need education for choosing their path in life and living on their own. People must possess the right knowledge and reason to do those things. Ralph Waldo Emerson and Tupac Shakur have both written articles with their views on education in the United States. Emerson’s â€Å"On Education† and Shakur’s â€Å"On the Topic of Education† have generally the same ideas. Emerson and Shakur convey their strong opinions about education to show that people should learn from their own experience and should not be learning unnecessary information. The best way to learn is from one’s own experiences. Learning from books is important; however, they don’t give an individual the full perspective of something. Emerson states, â€Å"This function of opening and feeding the human mind is not to be fulfilled by any mechanical or military method†¦ in education our common sense fails us, and we are continually trying costly machinery against nature† (Emerson). Individuals should be learning more from nature and personal experiences. This generation is too connected to technology to the point where people lose sight of the world around them. Nature gives one the knowledge they need. It makes it easier to learn when one visualizes and sees the world. Similar to Emerson, Shakur wrote that schools are â€Å"not getting us ready for today’s world†¦ that’s why the streets have taught me† (Shakur). Students generally don’t learn about life lessons in school. In other words, an individual gains the most knowledge from â€Å"the streets† or being outdoors and experiencing life through their own eyes. It is important to have book smarts but also street smarts and common sense. Without street smarts and common sense one will have a difficult time living on their own. A Transcendentalist theme that is similar to these ideas of Emerson and Shakur is valuing nature. Nature and the outside world give us knowledge that we can’t learn from books. Schools fail to teach students things that are truly important. Instead, they tend to repeat the same information. Shakur points out, â€Å"After you learn reading, writing, and arithmetic, that’s it. But what [teachers] tend to do is teach you reading, writing, and arithmetic, then teach you reading, writing, and arithmetic again, then again, just [making] it harder and harder† (Shakur). Once students learn the basics, they shouldn’t keep learning them over and over again. They should be learning other important things that exist in the world. Students should have classes for drugs and alcohol, crime, racism, and other important topics that exist in America. Shakur says, â€Å"I think it should be like college where you can go and take the classes that you want. I think that Elementary school should be that way, where they give you the classes you take, for the basics. And then Junior High School and High School should be the classes that you need, in order to choose your path† (Shakur). First, students beginning school should learn the basics. Then as they get older, students should learn the things that they need to help them decide what they want to do when they are on their own. But, schools today do not follow this method. Students should not be learning what they have already learned in the past. Basic information will always remain in individuals’ minds. In addition to not teaching the right and necessary information, teachers rely too much on memorization. Emerson states, â€Å"Nature loves analogies, but not repetitions† (Emerson). Learning comes from deep thought. Students should not be tested on their ability to memorize information. In most cases, memorizing information is not actual learning. Learning is acquiring knowledge not only through studying but also experience. Furthermore, nature learns in different ways rather than the same way. Therefore, students should not be learning things in the same way. They should be learning information in different perspectives. In other words, students should learn by reading, listening, visualizing, and experiencing to fully understand things. Emerson also said that students have â€Å"educated eyes in uneducated bodies† (Emerson). This means that students are not absorbing the information they are given. This information is being forced into the minds of students through reading books and listening to lectures that are usually boring and uninteresting. This is not the best way for students to learn. A Transcendentalist theme that is similar to these ideas is not only valuing nature but also simplifying one’s life. Simplifying one’s life is a theme because students should be learning only the things that they need and the things that will be useful to them later in life. Students should not acquire or possess unnecessary information just as people should not possess or be attached to unnecessary items. The minds of individuals should contain only the important things that will guide them through life. In â€Å"On Education† and â€Å"On the Topic of Education†, Emerson and Shakur express their opinion about school and education. Emerson believes that students should be learning more from nature and their own experiences. Also, memorizing information is not the proper way to learn because students don’t absorb the information well this way. Comparable to Emerson, Shakur believes that people gain the most knowledge when they are experiencing life and interacting with others. In addition, students shouldn’t be taught the same things repetitively but instead the significant things that will help them later in life. It is crucial that students are getting proper education. Most importantly, teachers have an obligation to help students obtain the necessary knowledge they need to succeed in life.

Word List

Any activity becomes creative when doer cares about doing it right or better – John Updike Sunshine City (s/sh sound) Use Suffix – â€Å"able† AcceptableAvoidableBreakableCountable ComparableImaginableEatableTolerable WashableUnderstandableReadable In last class, we studied about Subject and Predicate, here is a small class work to separate Subject and Predicate from following sentences: 1. We like playing cricket. 2. I perform on the stage every day. 3. Burgers and French Fries are available at this shop. 4. The Earth revolves round the sun. 5. The singing of the birds delighted children. . All roads lead to Mumbai. 7. Borrowed Garments never fit well. 8. No one knows who murdered the girl. 9. Sit down. 10. I shot an arrow into the air. Words are divided into different kinds or classes called parts of speech. In a sentence every word has a job. Some words connect, some describe while some provide action. There are 8 parts of Speech: 1. Noun – a noun is a name of a person, place, emotions or thing, like: Akbar is a great king. The rose smells sweet 2. Adjective – is a word used to add something to the meaning of a noun, like: Good boys Ten girls Dirty clothes 3. Pronoun – is a word used instead of a noun, like Ram shouts —– He shouts. They, them, us, he, she, it etc. come under this class. 4. Verb – provides action: they tell what is happening, like: I fly my kite. Calcutta is a big city. Ram bought the ball. 5. Adverb – is a word used to add something to the meaning of a verb, an adjective, or another adverb, like: Jack solved the sum quickly. This flower is very beautiful. 6. Prepositions – connects nouns and pronouns too the rest of the sentence, like: A little girl sat under a tree. They are playing in the garden. Others: at, by, for, from, in, of, on, to and with etc. 7. Conjunctions – are different kinds of connectors. They hook together individual words, like: Jack and jerry are cousins. I ran fast, but missed the train. U want chocolates or toffees? 8. Interjections – are exclamations. When you put strong feelings into a word, it is interjection, like: Wow! , Oops! , Ouch! , Cool! , Yikes! etc. ———————– TONGUE TWISTER OF THE DAY DAILY WORD POWER CLASS WORK – SUBJECT / PREDICATE PARTS OF SPEECH THOUGHT OF THE DAY